Problem
Henderson Libraries is always looking for ways to boost users. One of the things they fight against is that people assume libraries are just for checking out books.
Process
- Initial brainstorm with design department and client executives.
- Directed photoshoot.
- Several concepts created and mocked up.
- Concepts presented to client.
- Worked with client’s feedback to produce collateral – billboards, bumper stickers, print ads, bus stops, digital ads.
Solution
This campaign surrounded the idea that you get so much more than books at the library. We launched the campaign with I Get The World, Inspired, Tunes and Dinner. It was then opened up to guests of the library to tell us what they get from the library. Visitors would fill in a card and they were stuck up on the walls, and this was spread into their social media.