Global Consortium of Entrepreneur Centers (GCEC)

Global Consortium of Entrepreneur Centers (GCEC)

Art Direction of Logo Design

Logo Design
Julie Varley

Art Direction
Cynthia Hartness

Problem

The Global Consortium of Entrepreneur Centers (GCEC) is an academic organization comprised of the globe’s top university-based entrepreneurial centers. One of those university-based centers just happens to be the University of Nevada, Las Vegas (UNLV) Troesh Center of Entrepreneurship and Innovation. The GCEC announced the 2020 conference would take place at UNLV and a logo was needed to promote the event and location.

Process

Initial brainstorm with client, design department and client executive.
Held project kickoff meeting with design department.
Individual designers concepted and designed logos.
Presented three options to the client.
Using client feedback my team finalized the chosen logo and built out variations and animated gifs.

Solution

I worked with my team to come up with several options that were sophisticated and clean with a nontraditional Las Vegas flare. The result is a logo, created by our Senior Designer, that embodies the Las Vegas lights with a clean sans-serif font in red and white and a touch of neon. The star, made famous by the Welcome to Las Vegas sign, sits between the location and year to add another nod to Las Vegas, completing the logo.